How RSS feeds can expland your website’s reach

Are you looking for ways that will allow you to expand the reach of your site? There are plenty of methods that are available out there, but not all are equal when it comes to effectiveness. One of the things that you can do improve the visibility of your site is to use RSS feeds.

An RSS feed allows your users direct access to new contents that you update on your site. That can be a very useful tool for someone who is building the web presence of his business. RSS stands for Really Simple Syndication and it really describes at how simple they have made the process.  All that a user would have to do is to subscribe to the RSS feed and they would get all the updates that are done on the site.

HowRSS Feeds Can Help Your Website

Here are just some of the things that your website can get from using RSS feed.

Simplified Publishing

As the name suggests, the use of RSS feed simplifies the way that you can publish content on your website.  There is no need for you to create a database where all of your contacts and subscribers’ information is contained so you can send them the updates. The readers will be accessing your feeds using a reader. All you have to do is create the content and have it published on your site. With the use of an RSS feed the writing process is also made a lot simpler. All you have to do is to create titles as well as descriptions and link those back to your own website.

You Can Become Closer to Your Subscribers

With the use of RSS feeds you can become closer to your subscribers. Keep in mind that they will be the one subscribing to your content. You will not have to do any aggressive pushing to them which is so annoying to most people. Because an RSS feed is not screened by filters, you can be sure that your subscribers would be getting your updates. You can be sure that your new content would be read and viewed by others.

Always Updated

With the use of RSS feeds, you can also be sure that your readers would be getting your updates in real time. They would be able to read your posts without any delay to it.

These are just some of the things that you can get when using RSS Feeds.


5 tips that will help you get the most out of your feed

Your RSS feed can be a very useful and far ranging tool. But like any other tool it would all depend on how you use it. If you use it in the right way then you can get all of the benefits that it can provide. There is also an incorrect way of using it which means that it could go to waste.

To make sure that this technology is not wasted on you, here are some tips that you can follow.

Tip#1- Make the link to your feed easy to spot.

You want people to subscribe to your feed. That’s why you should make it easy for them to do so. You should place the link to your feed on a place where it would be easy to spot. Visitors to your site should be able to see it right away. That’s all part of basic web design where you need to make your site as easy to use as possible.

Tip#2- Use Feedburner.

Feedburner is a service that is maintained and run by Google. It can make your RSS feeds easier for users to subscribe to your feeds and makes it easier for them to use it. But the most useful thing about it is that when you use it for your feed, it automatically gets analytics. Because of that you can instantly measure the number of visitors to your site on a set period.


Tip#3- From RSS to email.

While RSS is supposed to be a newer technology than email, not everyone is in to it. Most people on the other hand are using email. There are plenty of tools that are available which would allow you to send out automatic emails whenever your RSS feed gets updated.

Tip#4- Use teasers.

You have probably heard about the fact that internet users do not have very long attention span. Because of that, there is some merit to using teasers instead of full articles on your RSS feed.  If a site visitor is interested enough on your posts then he would click through to see it. The disadvantage is that you might be losing some users who might have read the whole thing if the saw the full article instead.

Tip#5-Aggregating Feeds

It might be a good idea to use posts from other sites and placing it on your feed as well. This would not work all the time though.

A good example of RSS feed marketing

There are various ways that you can perform marketing on the internet. It is ideal for promoting a business or a product because of the wide reach that it has. It can penetrate markets that other means of marketing is unable to reach.

Understanding RSS Feeds

RSS stands for Really Simple Syndication and it is a means of providing updated content to readers. People who are subscribe to your RSS feed will be notified once you upload new content on it. You don’t have to do anything on your end once they have subscribed except to create the new content. An advantage of this method is that they are the ones who will do the subscription on their end. They will not get the impression that you are pushing something aggressively. If your content is interesting enough then you can be sure to get enough subscribers.

Benefits of an RSS Feed

Using an RSS feed makes things a lot simpler for you. It makes the writing and the publishing of new content faster and easier.  You can also have a stronger connection with your subscribers, who are your potential customers if you are running a business website. You can also be sure that your new content would be reaching your target market all the time.

RSS Feed for Marketing

The use of RSS feeds for marketing is also gaining a huge following these days. It is becoming popular with people who do business through the internet because of the way that it can provide updates to customers.  It is perfect for customers who are hunting for lower prices and for new promotions. By giving them updates through the RSS feed these customers will not miss out on any opportunity to take advantage of those prices.

Example of RSS Feed Marketing Oneflare

A good example of a well-run marketing effort using RSS feed is the one being run by This website is aimed at helping people to find service providers. They have come to build a following of loyal subscribers who have used their service. Because their clients are likely to use their service again in the future, it is important for the site to stay connected with them. That’s where their RSS feed comes in. The feed provides updates should there be any changes to the service and if there is any relevant news. The RSS feed also reminds the clients that Oneflare is available should they need it again.

Web design to accomodate an RSS feed

If you use the internet a great deal then you should have seen sites with icons inviting to syndicate the content. That’s where RSS is at work.


Syndication started out in print. It all began when publishers of newspapers realized that relying on their own reporters is not going to allow them to cover all the significant stories that they need. That was when they realized that if they could publish the stories that were written by other reporters and news agencies then they could cover a wider area. That’s how syndication started.

Syndication Online

The concept has remained the same when applied in the internet. The idea is to get written content from other sources but this time instead of getting those republished; the ones syndicating it are the readers directly. They become updated whenever there is new content from a site that they have subscribed to. This is where RSS comes in. RSS is supposed to stand for Really Simple Syndication and it has made getting updated content from websites a lot easier.

Basics of RSS

If you are planning on building your site to accommodate RSS into it then here are a few information that you should know about.

All versions of RSS are XML and so all of its elements must be closed and should include a prolog.  On the document, the first element should be the <rss> element, which would be followed by the <channel> element. The <title> element would apply to the document only or to the whole site. The <link> element is the link of the site or the page that matches the feed.  The <description> element describes the feed and what can be found within it. The main material of the feed would be found within the <item> element. This is the actual content.  Those are all the basic elements that you are going to use when creating an RSS feed for your website.

The problem is that creating a feed each time that you do an update on your site can be time consuming and manually doing it is not going to be very efficient. A better way of doing it is to use some tool that would do things for you automatically. These tools can create the headlines, descriptions and links for you.  There are many such tools that are available now and you can add that to your web design.

RSS Feeds – Are they worth it?

If you are just starting out in running your website then you might have to decide as to whether you should use certain tools and methods. It is not easy to make a decision if you are still unfamiliar with those tools.

Using RSS Feeds

One type oftool that you might be unsure whether you should use or not are RSS Feeds.  RSS stands for Really Simple Syndication and it is a means of providing updates to subscribers in a very simple process. The user would just have to subscribe to your feed and once they do that, they would be automatically getting updates from your site once you make new posts. You don’t have to push anything to them, they would be the one to subscribe to your feeds.

RSS feeds – Are They Worth it?

There are those who are saying that RSS feeds are no longer relevant, but you should hear about the benefits of this tool first before you make your decision as to whether you should use it or not.

The first benefit of using RSS feeds is that it can save a great deal of time for both the webmaster and the user. Publishing is made simpler and smoother by the use of RSS feeds. The user will also benefit because they no longer have to visit multiple sites in order to find content that is relevant to them. They just have to go through the feed that they would be getting.

Using an RSS feed is also a sure way of having the content delivered. It is not going to be filtered so you know that there is an increased chance that the users will be able to read the content that you need.

Another Channel of Communication

The use of RSS feeds is another channel of communication between you and the public.  The more channels that you use, the better it would be for you because there is a higher chance that you can make turn those into conversions. It will also increase productivity both on your end and on the users since there would be less time spent on browsing different websites and sending out the content to different users.

Overall the use of RSS feeds is really worth your while. If you really want to get in touch with as many people as you need then you should leave this channel open.